Yes. I can be a little obsessive. Picky. A perfectionist. Demanding, even.
Ultimately, I just want to do the very best work that I can, beyond what’s expected.
Thank heavens I’m not alone.
Take the Bainbridge Companies and Asset Campus Housing duo, for example. Somehow, in such über-challenging times, they didn’t just stamp out another cookie-cutter student housing project. Au contraire; they’ve contrived the most amazing student apartment community… The quality of the product is superior. The enthusiasm of the leasing staff: unrelenting. And the amenities package will not just exceed your expectations; it will swirl them with dynamite and light a match.
A 13,000 square foot clubroom, a South Beach-style swimming pool with private cabanas, a two-story fitness center with cardio, strength training and free weights. A bistro, WiFi-equipped study zones, an expansive game hub, and more flat-screen TV’s than Taco Mac. And all this just 2 blocks from the Florida State University campus in Tallahassee.
Kind of makes me want to go back to school.
The marketing effort began with a logo, brochure and some billboards on my end. The client request: A modern edge, an unexpectedly vibrant color palette, a sleek line. (As a Gator, I was pleased not to have to design in garnet and gold.) Here’s the look I devised:
This initial creative drew the starting line for my friends at Zerflin, who answered with a dynamic website that rewrites the rules on how to display social media icons, how to depict an apartment floor plan’s features, and how a gallery should function. Ben and Tamika are never satisfied with just putting together a website. Every project a fresh challenge, they charge forward with all the energy and creativity of a 5-year old in a superhero cape, and all the sophistication of a symphony orchestra.
I really enjoy working with Zerflin on these partner-projects. I feel like they’re inside my head, and our twin-sense is only becoming stronger as we continue our work together.
And the proof truly is in the pudding. The early website performance stats are as mind-blowing as the decadent Campus Circle lifestyle.
In the (roughly) 2-3 weeks since its launch (and a spectacular grand opening event), our site has enjoyed almost 5,500 visits. The 12+ page views per visit is three times what the previous temporary site was delivering. The bounce rate is almost nonexistent (!), and our visitors are spending an extra couple of minutes cruising around once they land on our site. And we’re getting a ton of organic traffic, thanks to a carefully blended cocktail of Zerflin-led SEO and the on-site team’s aggressive social media and promotional efforts.
I’m impressed with a property team that’s recruited more than 1,000 Facebook fans, having opened their doors just weeks ago.
I’m honored to work with this menagerie of perfectionists. And relieved that I have such incredible teammates to carry their part of the workload, too!
If you’re a local, you can visit the property at 800 Basin Street in Tallahassee. Or visit the website for a quick tour. Here’s a sneak peek for your viewing pleasure: