Last week, my little company launched one of our biggest projects yet: a new website for Moss Farms Diving.
The site was a collaboration between myself and my trusty companions at Zerflin, and we enjoyed lots of input and contributions along the way—from everyone under the scorching southwest Georgia sun—diving parents, current and former divers, a local reporter, and the coach’s wife.
It’s a beautiful site in every way and was designed to convey the energy of this great diving program with splashes brilliant color and implied movement. It’s artistic inspiration stemmed from the logo I revamped in June and a tiny ad I designed for the local high school football program. And then some.
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It offers new technologies never before enjoyed by MFD website users, such as an online camp registration form, a built-in photo uploader (so divers and diving parents can share photos to the website), and interactive tools like a lodging map and meet schedule. Not to mention a breathtaking set of photo galleries and those charming diver bios that are so much fun to read. Browse the site here.
I can’t begin to explain how much work went into this project… and how much pride came out of it.
I’m prouder than ever of the man I chose to marry and the amazing things his family has accomplished. I’m proud of the folks that volunteer their energy to keep the program moving forward. And I’m proud of those divers that work so hard to hone their skills.
I’m also incredibly proud of the folks at Zerflin that I chose as my partners for this project. The MFD website was neither small nor simple. It was a massive undertaking, kind of like developing a graduate thesis. It required a ton of thought and energy from all of us (and more than a few ‘all-nighter’s), and I am completely blown away by the ‘above and beyond’ philosophy with which Ben and Tamika (at Zerflin) approached this project. They gave it more time than our scope requested, and they gave their combined energies with passion and belief in all that Moss Farms Diving represents.
Check out Zerflin’s blog post about their experience with this website project.
As it turns out, passion is positively contagious.
