When we first discussed developing a website for Moore, Tyndall, Castellow & Strickland, Michael Strickland told me the project was ‘a long time coming’. In fact, it had spent seven years on a to-do list loosely penned for some other day.
Seven years.
One of the reasons we left our life in Atlanta was to slow down a bit. Apparently, we’ve come to the right place.
After all, people still do business in this part of the world with a smile and a handshake—at church picnics, Packers games, and the local YMCA. It’s called having a relationship, and its really hard to do in a booming 5-million-person metropolis. But it still happens here.
And while these folks could have been building a website sooner, their relationship-focused approach to doing business has been working just fine all along. So why rush?
Despite the laid-back 
approach, MTCS isn’t behind the times. Not a bit. They’re actually ahead of the curve—launching a brand new identity package (created by yours truly) and eye-catching signage at their building on tree-lined Main Street, punctuated by a lovely new, understated website that will tell you a great deal without talking your ear off. And it only took a few months to create.
The new website—a collaborative effort developed with my friends at Zerflin—is clean, easy to navigate, and full of helpful information. It features some outstanding farm photographs donated by Ben Jancewicz and Rick Moss, and spectacular custom photography by the talented Rebekah Weldon of Woodland Fields Portraits.
To me, the individual bios are the best part of the site—delivering a mix of professional achievements and intriguing personal factoids about the 100-year-old firm’s current core attorneys—whose community-, family- and even athletic-oriented passions fuel their daily lives. These are kind, easy to talk to, regular people like you and me, and they’ve quietly established themselves as the leading business law firm in southwest Georgia.
Take a look at their new site here.
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