Making it count.

There’s something magical about the beach, especially at sunset.

These kids fell under its spell—running right into the ocean fully clothed—jumping, splashing and squealing with delight.

Happy Monday! Make it count.

Life, according to Toby.

You can learn a lot from a dog.

There are picture-perfect days filled with unbelievably blue skies unfolding all around us, and we’re sometimes too focused/stressed/busy to notice. We have our hands full, trying to be responsible. Trying to please everyone.

But my dogs never miss an opportunity to bask in the sunshine. To splash in the ocean. Or roll in the sand. And I’m thankful when their shenanigans pierce my concentration enough to remind me what matters most.

I think my dogs might be brilliant. They never fail to seize the moment.

They don’t worry about what they really ought to be doing. Nor do they consider the consequences.

They don’t fear scallops that pinch their noses, nor do they think twice about hurling themselves into an emerald sea filled with big-toothed, hungry critters that could gobble them up in one swallow.

Nor do they regret a thing for more than 30 seconds.

They just go for it.

If I say ‘BOAT’, Toby practically wriggles into his personal floatation device. If I say ‘SWIMMING’, he’s climbing into my arms, so I’ll carry him out to catch a wave.

Ask if they want to go to the ‘BEACH’, and a normally mute Labrador will do her very best impression of human speech. Ignore her, and she’ll cry a soul-wrenching song of sadness. No WAY she’s missing a moment like this.

Imagine if we did everything with this level of intensity and passion. We’d enjoy sun-kissed days filled with carefree adventure, and we’d sleep like the dead while the stars emerge each night.

It may not be practical to let your pup be your guide. However, it just might be more fun.

The next time you’re pondering a big life decision, maybe you should thoughtfully weigh your options and then do what any decent canine would.

Go outside and play.

Enough is enough.

I prefer to keep my blog light and happy. So I apologize for the following rant. If it’s any consolation, I promise a happy ending.

The matter is quite simple.

If I bring my car to the dealership for multiple repairs, and not all of them are resolved, which prompts a follow-up visit to complete the repairs originally cited, is it fair for the warranty company to charge me another $250 deductible because, technically, this is a SECOND visit?

I say no.

And shouldn’t the auto dealership’s service manager fight that one out directly with the warranty company, instead of passing another $250 fee on to me, the customer? After all, the service department was negligent, costing me a second day spent stranded at the dealership (listening to loud phone talkers and tabloid television), plus additional round trip gas mileage, one trip to AutoZone, and $13.90 for coolant, so my car could limp its way back to Albany.

Mistakes happen. We all make them.

When I make a mistake, I do my very best to remedy it and communicate about it succinctly, accepting responsibility for my oversight. And I feel pretty lousy about it, too.

No client/customer, however, should have to throw a temper tantrum in order to get proper service. Nice, plain, clearly spoken English should do the trick.

My mother taught me that we have to be our own champions. We have to speak up for ourselves. We have to ask for what we want. So, if we want better service, we have to ask for it. That should be enough.

I shouldn’t have to become so outraged that I’m forced to leave the building for a mini-parking-lot-meltdown before the service provider assures me they will make things right. It’s not right. I have one more grimace-line in my already crowded forehead and three more grey hairs. Plus, I need an emergency yoga session in the fancy schmancy auto showroom just to cleanse my aura.

Despite today’s exasperating experience, I remain vigilant that great customer service does exist.

Case in point: Coach.

Not long ago, whilst scampering off to a meeting, the shiny silver buckle on my Coach purse detached and launched itself across our garage. Shortly thereafter, I was pleased to learn that Coach will repair any bag for $20 and ship it to your home upon completion. This is done for free if the purse is under a year old, or if it’s a gift, and the manager is feeling generous.

It’s supposed to take about eight weeks to get your repaired item back. But mine arrived sooner than that. In the interim, I received an unexpected courtesy phone call to update me on the status of my bag. Upon arrival at my house, I tore open the packaging to find that my purse was neatly wrapped in tissue like a brand new gift. Upon opening the purse, I discovered a personalized letter thanking me for my loyalty and for allowing Coach to repair my item.

This might seem trivial, but it’s not.

I felt valued. And I am definitely more likely to buy another Coach purse in the future, because I like the brand. And I feel like they appreciate me.

And that’s the point, isn’t it?

Full Circle.

When we moved to Moultrie, Ga.—just north of the Florida/Georgia border—I expected isolation… from the type of work I’d always done and the clients I’d grown to love.

So when I learned that The Bainbridge Companies was building a new student housing property in Tallahassee, Fla. (practically at my back door), I decided my new home wasn’t so remote after all.

The four-story development project, called Campus Circle, is being built on 11 acres at the corner of West Tennessee Street and Basin Street, and will feature 219 fully-furnished energy-efficient apartment homes, ranging from one to four bedrooms. Campus Circle boasts unmatched amenities, including a heated resort-style swimming pool with cabanas and a stunning 12,990 square foot clubhouse featuring a two-story fitness center. Their cyber café is even cross-platform, catering to both Mac and PC users.

Professionally, I’m thrilled to be a part of such a sophisticated project that’s so nearby.

On a personal level, I’m excited because I get to work with my long-time friend, Jared Miller, who hired me back at Lane Company in 2003 and who is now Vice President of Marketing for Bainbridge. From the moment we met, Jared and I simply clicked, and we’ve worked together in some capacity ever since.

So it’s safe to say we’ve got it down.

Jared’s clear, honest direction, marketing savvy and sense of humor make the process hassle-free and fun. Here’s the newly approved logo I designed for the project. What do you think?

Immersion.

The best way to learn another language is through immersion. So when Valerie Durkin invited me to partake in some REDI-Floors immersion, I was happy to oblige.

She had asked me to help the company hone their marketing, developing a tangible visual image they could carry over into all facets of their business. Selling points were obvious: The company offers an online ordering system that’s rich and easy to use. They have a 24-year history of delivering a superior product and excellent service. But that’s not the spirit of REDI.

It might sound idealistic, but there’s a karmic thread to the REDI-Floors outlook, and that transcends all aspects of their business. In short, they believe in doing the right thing, with no expectations for the ‘returned favor’. Simply put, what goes around comes around.

And in these economic times, maintaining such positivity is nothing short of heroic.

Through my immersion experience, I learned this: The REDI-Floors office is abundant with smiling faces, can do attitudes, and helping hands. These people are about friendship, going the extra mile, and making their clients, coworkers and friends feel special.

So I grabbed my MacBook and wrote this copy:

Headline:
It’s not just about FLOORING. It’s so much more.

Copy:
Like getting the install completed. On time. Seamlessly.

Putting our heads together to make your workload lighter. Easier.

Sharing a laugh. Remembering your birthday.
Making a life-long connection.


Because you’re not just a client; you’re a friend.


That’s the philosophy that’s guided us for 24 years.

New look; same smart focus.

Now that’s work I love. Take a look at how it all came together…

The new look: REDI-Floors

Want to see it more clearly? Click here: REDI_Brand

Still to come… a new website!

The Wellspring of Happiness.

Last May, I learned that in Italy, people are really nice.

Exceptionally nice. And happy. And they smile a lot.

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In Amalfi, a shopkeeper named Rosa (who spoke little English) guided us through some creatively-engineered Spatalian (Clayton’s 11th grade Spanish mixed with my college Italian) with the kind of broad smile you’d expect to see in a very cliché spaghetti sauce commercial. Had I misbehaved, I would have fully expected a smack on the bottom with a wooden spoon. On the contrary, we earned a double cheek-pinching.

In Sorrento, a watchmaker lit up like the sunrise upon learning that we were triathletes. He had recently become interested in the sport, so he customized a watch for me while we wandered the piazza, my timepiece ready for pick-up post-siesta, pre-gelato.

In Naples, upon hearing that Clayton needed a corkscrew to open a bottle of wine, a random shopper handed my husband his own personal waiter’s corkscrew. Not to borrow, but to keep.

In Cava de’Tirreni, a chef delighted in making us the most incredible meal EVER when we invited him to ‘surprise us’. He even joined us at our table to joyfully gush about the food he’d prepared.

In Minori, a group of touring cyclists offered to let us borrow their performance (translation: expensive) bicycles, shoes and helmets to cruise the coastline.

But why, exactly, are people in Italy so nice? I can’t pinpoint just one reason. Maybe its the abundance of fresh seafood and produce, the sea air, scenic vistas and intoxicating azure waters. Maybe it’s the spectacular wine and afternoon siestas, both of which are sacrificed for no one.

Or perhaps it’s because Italians lead with their hearts, as we also strive to do in yoga asana.

Regardless of the impetus, I’d like to live my life like an Italian, sharing amazing food with people I love, surrounded by sun and sea.

With my head held high, my heart forward. And little naps in between.

Fontana di Trevi

Colors: Limit 2.

Two-color designs don’t have to be limiting. As a matter of fact, you can create very pretty little stationery packages with just two colors.

Sometimes less really is more.

Check out this nice little (economical) stationery set created for The Nevadan using their supplied logo and color palette. Enjoy!

Stationery Package: The Nevadan

See the brochure I designed here.

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