There’s something magical about the beach, especially at sunset.
These kids fell under its spell—running right into the ocean fully clothed—jumping, splashing and squealing with delight.
Happy Monday! Make it count.
There’s something magical about the beach, especially at sunset.
These kids fell under its spell—running right into the ocean fully clothed—jumping, splashing and squealing with delight.
Happy Monday! Make it count.
Posted by Renee Moss Consulting on June 27, 2011
http://reneemoss.wordpress.com/2011/06/27/making-it-count/
You can learn a lot from a dog.
There are picture-perfect days filled with unbelievably blue skies unfolding all around us, and we’re sometimes too focused/stressed/busy to notice. We have our hands full, trying to be responsible. Trying to please everyone.
But my dogs never miss an opportunity to bask in the sunshine. To splash in the ocean. Or roll in the sand. And I’m thankful when their shenanigans pierce my concentration enough to remind me what matters most.
I think my dogs might be brilliant. They never fail to seize the moment.
They don’t worry about what they really ought to be doing. Nor do they consider the consequences.
They don’t fear scallops that pinch their noses, nor do they think twice about hurling themselves into an emerald sea filled with big-toothed, hungry critters that could gobble them up in one swallow.
Nor do they regret a thing for more than 30 seconds.
They just go for it.
If I say ‘BOAT’, Toby practically wriggles into his personal floatation device. If I say ‘SWIMMING’, he’s climbing into my arms, so I’ll carry him out to catch a wave.
Ask if they want to go to the ‘BEACH’, and a normally mute Labrador will do her very best impression of human speech. Ignore her, and she’ll cry a soul-wrenching song of sadness. No WAY she’s missing a moment like this.
Imagine if we did everything with this level of intensity and passion. We’d enjoy sun-kissed days filled with carefree adventure, and we’d sleep like the dead while the stars emerge each night.
It may not be practical to let your pup be your guide. However, it just might be more fun.
The next time you’re pondering a big life decision, maybe you should thoughtfully weigh your options and then do what any decent canine would.
Go outside and play.
Posted by Renee Moss Consulting on June 20, 2011
http://reneemoss.wordpress.com/2011/06/20/life-according-to-toby/
I prefer to keep my blog light and happy. So I apologize for the following rant. If it’s any consolation, I promise a happy ending.
The matter is quite simple.
If I bring my car to the dealership for multiple repairs, and not all of them are resolved, which prompts a follow-up visit to complete the repairs originally cited, is it fair for the warranty company to charge me another $250 deductible because, technically, this is a SECOND visit?
I say no.
And shouldn’t the auto dealership’s service manager fight that one out directly with the warranty company, instead of passing another $250 fee on to me, the customer? After all, the service department was negligent, costing me a second day spent stranded at the dealership (listening to loud phone talkers and tabloid television), plus additional round trip gas mileage, one trip to AutoZone, and $13.90 for coolant, so my car could limp its way back to Albany.
Mistakes happen. We all make them.
When I make a mistake, I do my very best to remedy it and communicate about it succinctly, accepting responsibility for my oversight. And I feel pretty lousy about it, too.
No client/customer, however, should have to throw a temper tantrum in order to get proper service. Nice, plain, clearly spoken English should do the trick.
My mother taught me that we have to be our own champions. We have to speak up for ourselves. We have to ask for what we want. So, if we want better service, we have to ask for it. That should be enough.
I shouldn’t have to become so outraged that I’m forced to leave the building for a mini-parking-lot-meltdown before the service provider assures me they will make things right. It’s not right. I have one more grimace-line in my already crowded forehead and three more grey hairs. Plus, I need an emergency yoga session in the fancy schmancy auto showroom just to cleanse my aura.
Despite today’s exasperating experience, I remain vigilant that great customer service does exist.
Case in point: Coach.
Not long ago, whilst scampering off to a meeting, the shiny silver buckle on my Coach purse detached and launched itself across our garage. Shortly thereafter, I was pleased to learn that Coach will repair any bag for $20 and ship it to your home upon completion. This is done for free if the purse is under a year old, or if it’s a gift, and the manager is feeling generous.
It’s supposed to take about eight weeks to get your repaired item back. But mine arrived sooner than that. In the interim, I received an unexpected courtesy phone call to update me on the status of my bag. Upon arrival at my house, I tore open the packaging to find that my purse was neatly wrapped in tissue like a brand new gift. Upon opening the purse, I discovered a personalized letter thanking me for my loyalty and for allowing Coach to repair my item.
This might seem trivial, but it’s not.
I felt valued. And I am definitely more likely to buy another Coach purse in the future, because I like the brand. And I feel like they appreciate me.
And that’s the point, isn’t it?
Posted by Renee Moss Consulting on June 16, 2011
http://reneemoss.wordpress.com/2011/06/16/enough-is-enough/
I confess.
I have a pie-in-the-sky idealistic business philosophy, fueled by the pursuit of love and happiness.
That doesn’t mean my job is easy.
If you think my days are overflowing with treasures like smiles, ice cream and ladybugs, you’re wrong.
Except for today.
Today I’m revealing a logo I designed for my friends, simply for the joy of it. And it was worth every bleary-eyed minute hunched in front of my laptop. Everything about it makes my heart sing.
It all began when my friends—two hard-working attorneys who can’t seem to sit still—decided to open an ice cream shop next to their law practice. Why? Simply: Ice cream = Smiles.
The cherry on top? They’ll name this venture ‘Laynie-Bug’s Sweets & Treats’—after their daughter, Layne, who is non-stop entertainment and imagination. And who is precisely 7.25 years old.
This little ray of sunshine will open its doors in July, at 1115 Zebulon Road in Griffin, Ga.
But back to the logo… Often, clients aren’t sure what they want for a logo, which really muddies the water. But not these clients.
Leah Singleton, Layne’s mother, sent me this conceptual sketch, which proved very helpful.
I prepared some initial ideas and emailed them to Team Singleton for review. The response:
Layne doesn’t care for chocolate ice cream. Also, please see attached illustration:
I expect you might laugh, but this was another informative clue, so I relished it with a smile.
From this, I gleaned the following:
• The ladybug was important. The crowning touch, as a matter of fact.
• One scoop of ice cream is never enough (duh!)
• Color is paramount!
So I channeled my inner Barbie-loving 7.25-year old, and created the following design. I smiled the whole time.
(Also, I fantasized about eating ice cream.)
Layne can be a tough sell, but apparently this design has earned her team’s unanimous approval.
I can’t begin to describe how much fun I had creating something so whimsical, playful and colorful for people I so deeply adore.
Do I feel payment in the form of ice cream is a respectable currency?
Guilty as charged.
Posted by Renee Moss Consulting on June 1, 2011
http://reneemoss.wordpress.com/2011/06/01/pie-in-the-sky-a-la-mode/
When we moved to Moultrie, Ga.—just north of the Florida/Georgia border—I expected isolation… from the type of work I’d always done and the clients I’d grown to love.
So when I learned that The Bainbridge Companies was building a new student housing property in Tallahassee, Fla. (practically at my back door), I decided my new home wasn’t so remote after all.
The four-story development project, called Campus Circle, is being built on 11 acres at the corner of West Tennessee Street and Basin Street, and will feature 219 fully-furnished energy-efficient apartment homes, ranging from one to four bedrooms. Campus Circle boasts unmatched amenities, including a heated resort-style swimming pool with cabanas and a stunning 12,990 square foot clubhouse featuring a two-story fitness center. Their cyber café is even cross-platform, catering to both Mac and PC users.
Professionally, I’m thrilled to be a part of such a sophisticated project that’s so nearby.
On a personal level, I’m excited because I get to work with my long-time friend, Jared Miller, who hired me back at Lane Company in 2003 and who is now Vice President of Marketing for Bainbridge. From the moment we met, Jared and I simply clicked, and we’ve worked together in some capacity ever since.
So it’s safe to say we’ve got it down.
Jared’s clear, honest direction, marketing savvy and sense of humor make the process hassle-free and fun. Here’s the newly approved logo I designed for the project. What do you think?
Posted by Renee Moss Consulting on May 24, 2011
http://reneemoss.wordpress.com/2011/05/24/full-circle/
The best way to learn another language is through immersion. So when Valerie Durkin invited me to partake in some REDI-Floors immersion, I was happy to oblige.
She had asked me to help the company hone their marketing, developing a tangible visual image they could carry over into all facets of their business. Selling points were obvious: The company offers an online ordering system that’s rich and easy to use. They have a 24-year history of delivering a superior product and excellent service. But that’s not the spirit of REDI.
It might sound idealistic, but there’s a karmic thread to the REDI-Floors outlook, and that transcends all aspects of their business. In short, they believe in doing the right thing, with no expectations for the ‘returned favor’. Simply put, what goes around comes around.
And in these economic times, maintaining such positivity is nothing short of heroic.
Through my immersion experience, I learned this: The REDI-Floors office is abundant with smiling faces, can do attitudes, and helping hands. These people are about friendship, going the extra mile, and making their clients, coworkers and friends feel special.
So I grabbed my MacBook and wrote this copy:
Headline:
It’s not just about FLOORING. It’s so much more.
Copy:
Like getting the install completed. On time. Seamlessly.
Putting our heads together to make your workload lighter. Easier.
Sharing a laugh. Remembering your birthday. Making a life-long connection.
Because you’re not just a client; you’re a friend.
That’s the philosophy that’s guided us for 24 years.
New look; same smart focus.
–
Now that’s work I love. Take a look at how it all came together…
Want to see it more clearly? Click here: REDI_Brand
Still to come… a new website!
Posted by Renee Moss Consulting on May 20, 2011
http://reneemoss.wordpress.com/2011/05/20/immersion/
Hey folks, the following is a repost. Just reorganizing a few things… My apologies if you’ve already seen this…
–
Pumping tires in the moonlight. Struggling to get your wetsuit on… and off again. Getting your rear-end handed to you by a 12 year-old.
These are the shared experiences of triathlon, and it is truly a sport—and a community—like no other. So when my friend Matt asked me to design a logo for his new triathlon retail store, I jumped at the chance to contribute.
I’m really pleased with the new mark for the store, which opened its doors in Atlanta, Georgia in March 2011.
The website can be viewed here: GoTeamPodium.com.
Posted by Renee Moss Consulting on May 20, 2011
http://reneemoss.wordpress.com/2011/05/20/take-your-mark/
For me, redesigning a logo is like putting together a new outfit from the items already hanging in my closet.
The same was true for the new REDI-Floors logo. The colors were effective; they just needed some tweaking. The forms were strong; they just needed a little juxtaposing.
Making the best of our existing wardrobe, I assigned new Pantone colors to the logo and fashioned the basic elements together in a fresh way, using clean, modern typefaces to give the logo a younger, fresher, more current look.
Now, our squares aren’t just design elements; but rather, they have meaning. They represent squares of flooring being pushed together—a simultaneous reflection of the one of the company’s core philosphies: Teamwork.
After all, we don’t just do a better job when we work in tandem. We also have more fun along the way! And REDI-Floors is all about enjoying the process, forging lasting friendships, and putting your heart into the things you do.
You can see the visual evolution of their logo here. Please post your comments. We’d love to know what you think.
If you’re headed to the Atlanta Apartment Association trade show later today, be on the lookout for this new REDI-Floors logo. Be sure to stop by their booth and say hello.
This logo design is merely Step One, so stay tuned for the completed new look and feel of REDI-Floors… Coming soon!
Posted by Renee Moss Consulting on May 18, 2011
http://reneemoss.wordpress.com/2011/05/18/getting-redi/
Last May, I learned that in Italy, people are really nice.
Exceptionally nice. And happy. And they smile a lot.
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In Amalfi, a shopkeeper named Rosa (who spoke little English) guided us through some creatively-engineered Spatalian (Clayton’s 11th grade Spanish mixed with my college Italian) with the kind of broad smile you’d expect to see in a very cliché spaghetti sauce commercial. Had I misbehaved, I would have fully expected a smack on the bottom with a wooden spoon. On the contrary, we earned a double cheek-pinching.
In Sorrento, a watchmaker lit up like the sunrise upon learning that we were triathletes. He had recently become interested in the sport, so he customized a watch for me while we wandered the piazza, my timepiece ready for pick-up post-siesta, pre-gelato.
In Naples, upon hearing that Clayton needed a corkscrew to open a bottle of wine, a random shopper handed my husband his own personal waiter’s corkscrew. Not to borrow, but to keep.
In Cava de’Tirreni, a chef delighted in making us the most incredible meal EVER when we invited him to ‘surprise us’. He even joined us at our table to joyfully gush about the food he’d prepared.
In Minori, a group of touring cyclists offered to let us borrow their performance (translation: expensive) bicycles, shoes and helmets to cruise the coastline.
But why, exactly, are people in Italy so nice? I can’t pinpoint just one reason. Maybe its the abundance of fresh seafood and produce, the sea air, scenic vistas and intoxicating azure waters. Maybe it’s the spectacular wine and afternoon siestas, both of which are sacrificed for no one.
Or perhaps it’s because Italians lead with their hearts, as we also strive to do in yoga asana.
Regardless of the impetus, I’d like to live my life like an Italian, sharing amazing food with people I love, surrounded by sun and sea.
With my head held high, my heart forward. And little naps in between.
Posted by Renee Moss Consulting on May 15, 2011
http://reneemoss.wordpress.com/2011/05/15/live-like-an-italian/
Two-color designs don’t have to be limiting. As a matter of fact, you can create very pretty little stationery packages with just two colors.
Sometimes less really is more.
Check out this nice little (economical) stationery set created for The Nevadan using their supplied logo and color palette. Enjoy!
See the brochure I designed here.
Posted by Renee Moss Consulting on May 13, 2011
http://reneemoss.wordpress.com/2011/05/13/colors-limit-2/